Design / Wayfinding Design System + 3D Render + Rebranding
Wayfinding Design System + 3D Render + Rebranding
In this collaborative group project, we evaluated the Forsyth Farmers' Market's environment, brand, and visibility. Employing experience design strategies, I played a key role in enhancing market engagement and visibility. Addressing form, physical space, and sensory response to establish a wayfinding design system that creates an immersive visual experience.
I take pride in my ideation, sketches, and design contributions that shaped the system's final look and feel. Notably, my SketchUp 3D renderings brought the wayfinding system to life through integrated walkthroughs.
SketchUp, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Prototyping, Wireframing, User Testing, Research, Personas, Branding, Brand Redesign, Brand Guidelines, Wayfinding Design System, 3D Renders, Immersive Environments, Team Work, Visual Experience, Physical Spaces, Experience Design, Signs
Finally, although my logo design wasn't chosen for the project, I'm proud of the design I created and am pleased with how it turned out.
