Design / Less Waste Coffee Campaign + Coffee Shop Branding
Less Waste Coffee Campaign + Coffee Shop Branding
In the US alone, we throw away 400 million paper coffee cups a day—the equivalent of the volume of waste in 13 Empire State Buildings. To bring attention to the issue of waste in the coffee industry, I created a visually striking campaign.
Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Data Visualization, Data Points, Posters, Branding, Product Packaging, Sustainability, Printmaking, Laser Cutting, Acrylic, Waste Culture, Awareness.
Using a handmade custom coffee stamp, I imprinted 5,333 images onto recyclable paper, symbolizing the daily waste volume equivalent to 13 Empire State Buildings. This visual representation was transformed into a series of 13 posters to be displayed in a coffee shop to raise awareness.
This data visualization inspired a logo featuring the original stamped coffee cup, leading to a comprehensive design system. This system extended to merchandise and packaging, designed for a fictional NYC coffee shop dedicated to promoting sustainable coffee practices.
