top of page

Less Waste Coffee Campaign + Coffee Shop Branding

In the US alone, we throw away 400 million paper coffee cups a day. That’s the equivalent of the volume of 13 Empire State Buildings of waste. 

 

In response to this staggering issue of waste, I crafted a coffee stamp to hand-stamp 5,333 impressions on recyclable paper, building 13 Empire State Building silhouettes to represent the waste volume visually. Digitized and paired with a rugged typeface, these images became a 13-poster series to be displayed in a coffee shop to raise waste awareness.

This data visualization inspired a logo featuring a stamped coffee cup, leading to a comprehensive design system, including merchandise and packaging, for a fictitious NYC coffee shop advocating for a more sustainable coffee culture.

Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Data Visualization, Data Points, Posters, Branding, Product Packaging, Sustainability, Printmaking, Laser Cutting, Acrylic, Waste Culture, Awareness.

Process Highlights

bottom of page