Design / IS Foundation Online Campaigns
IS Foundation Online Campaigns
Throughout my eight-year tenure as a Translations Coordinator and Designer, followed by my role as the Multimedia Coordinator and Lead Graphic Designer at the IS Foundation, I played a pivotal role in conceptualizing and designing impactful online campaigns.
Focusing on critical areas such as creatures, youth, environment, and education, these initiatives not only raised awareness but also championed essential fundraising endeavors. Mobilizing support and resources crucial for sustaining the foundation's vital work, these campaigns boasted a global reach and employed a multilingual approach. They significantly bolstered the foundation's online presence, attracting an extensive community of supporters and driving positive change on a global scale.
Adobe InDesign, Adobe Illustrator, Procreate, Social Media, Non-for-profit, Fundraising, Animal Welfare, Environment, Earth Day, Infographics
Earth Day Campaign
For Earth Day, I crafted a compelling social media campaign to raise awareness and spur action in protecting the environment and addressing climate change. The campaign highlights simple and enjoyable changes individuals can make to contribute to our planet's well-being.
Facebook Flash Fundraiser Campaign
I spearheaded a Facebook fundraiser, raising over $5K in 10 days for the Emergency Grants initiative. Originally aiming for $4K, the campaign surpassed expectations, resonating with supporters across social media platforms and our website.
True Cost Campaign
In collaboration with the Creatures Team, I designed impactful social media graphics to empower and inform consumers about the impact of their choices on environmental and animal welfare. This campaign promoted awareness and mindful consumption, encouraging sustainable living practices.
Changemakers Fundraising Campaign
I led content and design creation across multiple online platforms for the foundation's membership donor campaign. Targeting both short and long-term supporters, the goal was to secure donations crucial for the foundation's operations and programs.
Changemakers Series Campaign
I crafted compelling social media graphics for the "Changemakers Series" to promote and enhance the various live Facebook events, fostering supporter engagement with discussions on topics like grassroots initiatives and leadership.
Valentine's Day Campaigns
During my tenure with the IS Foundation, I led the conceptualization and design of multiple online campaigns. Notably, I originated ideas and designed the Valentine's Day campaigns aimed at encouraging participation in the foundation's creature-centered endeavors.
Infographic Led Campaigns
As the Foundation's lead designer, I created comprehensive infographics for extensive online and social media campaigns, visually conveying intricate concepts. Central to the foundation's mission was educating and empowering supporters on environmental and creature-centered issues. My design work significantly contributed to this effort, providing clear and engaging visual explanations that fostered a deeper understanding and increased supporter engagement, ultimately driving positive impact.
#BrazilAdoptAPet Twitter Campaign
During Ian Somerhalder's visit to Brazil, I capitalized on the opportunity to boost the Foundation's presence in the country while advocating for pet adoption and welfare. Leveraging the timing with Brazilian Valentine's Day, I spearheaded the conception, leadership, and design of a campaign that garnered over 50K views in just 12 days. This initiative substantially increased supporter numbers fostered meaningful engagement, and raised awareness of animal rights, reflecting my dedication to enhancing supporter engagement and amplifying the foundation's global influence.
Instagram Icons + Backgrounds
I designed monthly Instagram Highlight Icons & Mobile Backgrounds for the IS Foundation's profile with 1.5K+ followers. Hand-drawn icons reflect focus areas like creatures, youth, environment, and fundraising initiatives.
IS Foundation Christmas Donation Campaign
I led the design for the IS Foundation's Christmas fundraiser, focusing on the environment, creatures, and education. I created social media graphics, gift certificates, and volunteer certificates that resonated with the foundation's mission and expressed gratitude.
Stand-Alone Online + Social Media Campaigns
During my tenure with the IS Foundation, I played a key role in conceptualizing, designing, and directing online visual content across multiple campaigns. My designs, adapted into eight languages, propelled the foundation's mission, fundraising, and community-building efforts on their website and social media platforms, contributing to their success.
Green in 2016 Campaign
I designed social media graphics for the IS Foundation's "Green in 2016" campaign, educating supporters on monthly eco-friendly practices. Each theme, from responsible vacationing to recycling, aimed to inspire positive shifts in daily habits, aligning with the Foundation's mission.
Mardi Paws Parade Campaign
I developed social media content and designed a collectible Instagram mobile background to promote the Mardi Paws Parade and Ian Somerhalder's special guest appearance, benefiting fundraising efforts for both Mardi Paws and the IS Foundation.
Giving Tuesday Fundraising Campaigns
I crafted engaging social media posts and conceptualized complementary, collectible Instagram mobile backgrounds to amplify the promotion of IS Foundation's yearly Birthday Fundraisers on Giving Tuesday.
Volunteer Hiring Campaigns
I led three successful social media campaigns to engage creative volunteers for the IS Foundation. Volunteers were crucial to the foundation's success, and my oversight included recruitment, interviews, hiring, and supervision. Designing these campaigns and managing volunteers underscored my role in fostering teamwork and driving the foundation's growth and impact.