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Design / UNSTUCK App Prototype + Brand Guidelines

UNSTUCK App Prototype + Brand Guidelines

UNSTUCK is an app created by creatives for creatives. Grounded in in-depth research, the app offers four engaging activities, creating a safe space for creatives to reconnect with their authentic creative spark and embrace new ways of showing up creatively.

 

The UNSTUCK ethos underscores creativity as a mindset that demands practice and nurturing. Integrating Air, Earth, Fire, and Water as gateways to activities adds depth and memorability, emphasizing that creative struggles can be overcome with the right strategies and support.

The app's development, including ideation, research, wireframing, prototyping, and user testing, prioritized a cohesive and engaging user experience. Iterative design principles ensure an inviting and unencumbered interface. Dynamic elements, interactive activities, content sharing, microinteractions, and haptics enhance user interaction, offering a sensory-rich experience.

To sustain a positive user experience, comprehensive brand guidelines that define brand strategy, vision, tone of voice, and core values of empathy, innovation, inspiration, and presence were created. These guidelines extend to best practices for logo usage, interface elements, typography, color palette, imagery, and future brand applications.

XD, Figma, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Type, Adobe AfterEffects, IxD, UX, UI, Prototyping, Wireframing, User Testing, Research, Personas, Branding, Brand Guidelines, Affinity Mapping, App Design

Hi-Fi Wireframes

Design Narrative

Brand Guidelines